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"Our vision is to ensure that no service-member has to abandon their dream of starting a family due to financial constraints—I’m honored to work with a fantastic group of like-minded individuals who are dedicated to achieving this goal."

-Nick Perkins, Co-Founder and COO

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Co-founders Emma and Nick Perkins are both military veterans who met while stationed in Savannah, Georgia. They were married in 2017 and quickly began trying to grow their family. Unfortunately, after experiencing multiple miscarriages, Emma was diagnosed with a rare genetic disorder that severely reduces her chances of pregnancy. With limited options, they decided to pursue fertility treatment, and have since suffered through eight failed IVF cycles. 


During their difficult journey, they met other military couples with similar heartbreaking stories. Sadly, many of these families could not afford to continue paying for treatment, given the high costs are not covered by the Department of Defense’s healthcare system. After witnessing these inequalities firsthand, Emma and Nick decided to turn their adversity into an opportunity to help others. 

Operation Baby was founded in 2020 as a way to give back to those in the military community who share Emma and Nick’s struggle with infertility. The foundation was born from the idea that no service member should have to abandon their dream of having children due to financial constraints. Whether beneficiaries opt for expensive medical fertility treatment, need help navigating the complex labyrinth of the adoption process, or want to explore surrogacy or other methods, Operation Baby is there to support these families—we believe the strength of our Armed Forces depends on it.

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A letter from our founders:

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